Včera večer zverejnili organizátori Golden Drum 2006 výsledky 7 súťažných kategórií – avšak bez zastúpenia slovenskej reklamy.
Najväčšie slovenské očakávania sa spájali najmä s kategóriou Reklamných kampaní, kde trojica našich agentúr – Wiktor Leo Burnett (Union, ZSE), Istropolitana DArcy (Slovak Telekom) a Erdélyi-Csere (W Press) mali najväčšie šance na úspech. Aj keď porota pod vedením Tibora Bárzciho (členom poroty aj Juraj Vaculík) udelila historicky najvyšší počet deviatich Zlatých hodiniek, naše agentúry zostanú bez tohto ocenenia. Až 4 Zlaté hodinky naopak poputujú do Rumunska, ktoré sa v bilancii krajín radí medzi najúspešnejšie.
Bez ocenenia skončili i shortlisty Wiktor Leo Burnett za wobblery pre ZSE a shortlistom končí i v Cannes ocenený Interaktívny rebranding pre Slovak Telekom od Istropolitana DArcy. Bez ocenenia zostanú i nálepky Mayer McCann-Erickson pre Nadáciu otvorenej spoločnosti v kategórii Design and Art Direction. Podľa neoficiálnych výsledkov má Slovensko ešte šancu získať ocenenie v kategórie TV reklama, kde porota včera pred auditóriom rozhodovala o finalistoch. Medzi finalistov postúpil TV spot Pištolníci od Istropolitana DArcy pre Slovak Telekom. O postupujúcich printoch sa bude rozhodovať dnes.
Výsledky:
| Category E Design and Art direction Final Results | ||||||
| Code | Title | Product | Advertiser | Award | ||
| E23054 | Model Maker's Fair "Sandwich-b | Reed Messe Vienna | Reed Messe Vienna | Golden Drum | ||
| E22009 | Look Busy Calendar | McCann Erickson Athens | McCann Erickson Athens | Silver Drum | ||
| E23051 | Model Maker's Fair "Ballpoint | Reed Messe Vienna | Reed Messe Vienna | Silver Drum | ||
| E23053 | The Silent Rattle | Neuroth | WIEN NORD PILZ | Silver Drum | ||
| E24012 | Paints | Zvezda | Silver Drum | |||
| E25003 | Faded T-Shirts/Grey Sabbath | Ariel | Procter & Gamble | Silver Drum | ||
| E21001 | Palfinger Annual Report 2005 | Palfinger AG | Bronze Drum | |||
| E21019 | Children drawing folder | Zavarovalnica Maribor | Bronze Drum | |||
| E22001 | The Fan Calendar | FC Schalke 04 Supporters | Scholz & Friends | Bronze Drum | ||
| E22012 | Everlasting Calendar | Belinka | Belinka | Bronze Drum | ||
| Category F Interactive | ||||||
| Code | Title | Product/Service | Link | Award | ||
| F28014 | Camera Phone | www.notlooking.co.uk | Golden Drum | |||
| F27005 | No more aimless navigating | A1 Navi | awards.interactive.at/special/moko_navi_en/ | Silver Drum | ||
| F26025 | Arkadena Film | Arkadena Film | www.arkadenafilm.si | Silver Drum | ||
| F26021 | Allroad quattro microsite | A6 allroad quattro | http://newmedia.saatchi.de/awards/audi/allroad_quattro/en/index.html | Bronze Drum | ||
| F27009 | Please don't! | Austrian EU-Platform of Non-Governmental Development Organisations | www.wnp.at/eu/final/final_en.html | Bronze Drum | ||
| F28009 | www.vegemory.com | Vegemory | www.vegemory.com | Bronze Drum | ||
| Category H Tv Promo | ||||||
| Code | Title | Product/Service | Advertiser | Award | ||
| H35039 | March of the Emperor | CANAL+ | CANAL+ | TV and FILM PROMO AWARD | ||
| H35071 | NBA Finals 2006 - Legacy of Champions | NBA | NBA/ABC | TV and FILM PROMO AWARD | ||
| H35047 | It was my idea | MTV Adria | MTV Adria | Special Mention | ||
| Category W Advertising campaigns | ||||||
| Company | Country | Code | Title | Product/Service | Advertiser | Award |
| G7 SP. Z O.O. | POLAND | W00006 | Johnny 11 Fingers | Heyah | PTC Heyah | Golden Watch |
| LOWE & PARTNERS ROMANIA | ROMANIA | W00008 | DaKino Film Festival | DaKino Film Festival | DaKino Film Festival | Golden Watch |
| SAATCHI & SAATCHI POLAND | POLAND | W00048 | Freedom Of Speech | Amnesty International | Amnesty International | Golden Watch |
| MARK / BBDO PRAGUE | CZECH REPUBLIC | W00059 | Money | GE Money Bank | GE Money Bank | Golden Watch |
| GREY WORLDWIDE HUNGARY | HUNGARY | W00063 | Good/ Bad | AOL | AOL | Golden Watch |
| BV MCCANN ERICKSON ROMANIA SRL | ROMANIA | W00074 | Books we heard about | Bookfest | AER | Golden Watch |
| BV MCCANN ERICKSON ROMANIA SRL | ROMANIA | W00078 | Greater thing | Maggi | Nestle Romania | Golden Watch |
| BV MCCANN ERICKSON ROMANIA SRL | ROMANIA | W00084 | Made in Romania | MTV | MTV Romania | Golden Watch |
| 180 AMSTERDAM | NETHERLANDS | W00087 | Adidas +10 Campaign | Adidas | Adidas International | Golden Watch |
| Group G Media Campaigns | ||||||
| Code | Title | Product/Service | Advertiser | Award | ||
| G31026 | Listerine ceiling | Listerine | Pfizer | Gold | ||
| G29005 | A day with no design | MTV3 & design year 2005 | MTV3 tv-channel | Silver | ||
| G31017 | The Wrong Working Environment Campaign | jobsintown.de | jobsintown.de | Silver | ||
| G32019 | Ghost Game | PlayStation2 - Forbidden Siren II | Sony Computer Entertainment Deutschland |
Silver | ||
| G33010 | Out-of-office Reply | Tbwa\ Germany | Tbwa\ Germany | Silver | ||
| G34006 | Please don't! | Austrian EU-Platform of Non-Governmental Development Organisations |
Wien Nord Pilz | Silver | ||
| G29003 | New Year's Address | Budweiser Budvar | Budweiser Budvar | Bronze | ||
| G31018 | Got Balls?2 | Lufthansa | Deutsche Lufthansa AG | Bronze | ||
| G31038 | Hey, its time to enjoy the sky-dome | Idea | Fiat | Bronze | ||
| G31069 | Freedom Of Speech - Posters | Amnesty International | Amnesty International | Bronze | ||
| G32011 | Restart | Restart | PUBLICIS Prague | Bronze | ||
| Dancing with Ideas | ||||||
| Code | Title | Author | Award | |||
| PPA079 | Mirror Dance | Vladan Srdič | 1. | |||
| PPA008 | Dancing with Ideas | Andrej Pavlovski | 2. | |||
| PPA007 | Bulb Feet | Dan Stanescu | 3. | |||
| Portorož Palace | ||||||
| Code | Title | Author/s | Award | |||
| PPB047 | Details | Mihai Gongu | 1. | |||
| PPB005 | Balconies | Vesna Milinkovič | 2. | |||
| PPB066 | Royalty 1/3 | D.Vešligaj, A.Korda,.. | 3. | |||
| Open Ad Golden drum Design Idea Award | ||||||
| Agency | Title | CD | AD | Other Authors | ||
| Design Park Russia | Football Competition in Afrika | Alexey Pelevin | Alexey Pelevin | Vadik Marmeladov | ||
| Open Ad Golden drum Design Idea Award | ||||||
| McCann Erickson Israel | Fabric Softener | Sigal Abudi | Ronit Yakobi | Ad Noy | ||
| Open Ad Golden drum TV Idea Award | ||||||
| Media House Macedonia | Pool | Nenad Vujadinovič | Žarko Stojanovič | Nenad Vujadinovič, Ljubica Pavlovska, Goce Dojcinovski, Goran Naumovski, Vanco Mirakovski, Todor Micevski, Žarko Stojanovič | ||
| Open AD Golden Drum BIG Idea Award | ||||||
| Publicis Poland | Working People | Michal Nowosielski | Katarzyna Wolska | Pawel Merecz | ||
Zdroj: Martin Mazag, Portorož