Stručne opäť, moje slová sú zbytočné. Parádny, extrémne plný a hlavne obohacujúci týždeň. Odporúčam každému. Aj klientom. Enjoy the last bits.
UNILEVER
Use research to inform our own judgement, not to replace it. We harness data to understand people better.
Failure teaches you more than success.
W+W & BBH
Dan Weiden: Nike hated advertising. They did not want to run an ad more than once. You do not write your friend the same letter twice.
John Heagerty: on P&G olympics 2012 campaign (still a lot to come): I always say great advertising is 80% idea and 80% of execution.
PUBLICIS (& P&G & YAHOO)
Good is not good enough. If you do not engage with the future (youth), you will be destined for the past. Content and Creativity, not mobile, digital, tv etc.
AKQA & Future Lions
Touch peoples' hearts.
A pozrite si vitazov Future Lions:
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