Pozdravujeme z Cannes Lions.
Včera bol okrem mnohých iných umelec JR, ktorého treba checknut na TED.com. Ďaľej Twitter a veľa veľa ďaľších, ešte sa k nim vrátime.
Ale tento post je o dni3, teda utorok..meškám...
Takto cca:
Mobile je skorá budúcnosť. Check out: band aid, toytoyota (by Party, týchto som už spomínal, toto je veľká vec), re:imagine (projekt, ktorý sa teším užiť si naplno - film, hudba, iné).
YOUTUBE
Content becoming media.
1st question: how do we entertain the people?
LEO BURNETT
Turning Data into an Idea: Data availability for human understanding: From evaluation to Inspiration.
COCA COLA
Cultural leadership is an essential strategy for all brands and companies committed to being a force for good.
BARILLA
We need to change the form, but we can not and will not change the heart of the message. Home (casa barilla) will stay at the centre of the brand strategy.
LOVE + PARTNERS
You can't stop a good idea.
MINDSHARE
An idea means taking 2 things and combining them into something new (not done before).
The official global languague is Bad English (only 4% of all conversation happening is between 2 native speakers).
What we have been doing for thousands of years when we wanted some advice? Asking friends.
Fundamental shift: now thanks to internet and social we can get to know the brand/company before meeting/purchase.
How to understand social: go home and talk to your family.
Táto e-mailová adresa je chránená pred spamovacími robotmi. Na jej zobrazenie potrebujete mať nainštalovaný JavaScript., Strategic Planning Director, Head of Insight & Beyond Advertising