Dnes zo včera stručne. Určite si nájdite prezentáciu Contagious. Looking forward to Media Lions today.
CHEIL WORLDWIDE
We are now in era of microsegmented consumer groups: from one theme to diversity.
Brands need to change: From hero to dear friend.
JWT
Best thing we can learn from kids: "wisdom of not knowing
SAPIENT NITRO
90% of data we have today was created in the last 2 years
CONTAGIOUS
From campaigns to projects.
Advertising as an invitation to the company.
DEUTSCH LA
Agencies: Invest in R&D budget. Create lean teams. Create radical learning opportunities.
Use holding companies as investment banks. Allow a risk in the mix.
KRAFT
What if some part of those great work/ ideas that is being produced in the pitches that never gets done would be used for a good cause?
JWT (youngest app developer in Europe 9yo)
When I have an idea, I just make it (I do not think about it, it can be improved after)
THE HUFFINGTON POST
Brands are now crazy about mastering the social media. It does not matter at all if they are not sure what really are they about.
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