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Cannes Lions 2012: Days 4&5

22.06.2012, 11:05
P&G: Finding the fruits in the roots (Check out Febreze campaign). Fight for freedom (to freedom). We are killing the old creative brief and giving our agencies the business challenge. Set your people free. Have the courage to say yes. Fight for ideas that you'd be willing to bet your career on.

Dnes premiera filmu re:brief.

Za posledne 2 dni:


TWITTER

We're moving from a world where we plan campaigns for the future to one where we adapt campaigns to the moment.

INNOCEAN

Re:generation: From commercials to culturally relevant projects.

LEO BURNETT

Turning Data into an Idea: Data availability for human understanding. From evaluation to Inspiration.

OGILVY & MATHER

No creativity can occur without the acceptance of failure.

DDB

A brand isn't a promise, it is the sum of all your experiences with a product, service and company.

CPB & David Clark

You stand out when you stand for something.

P&G

Finding the fruits in the roots (Check out Febreze campaign).

Fight for freedom (to freedom). We are killing the old creative brief and giving our agencies the business challenge. Set your people free.

Have the courage to say yes. Fight for ideas that you'd be willing to bet your career on.

 

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MediaCom Bratislava

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