Pozrite si, aké ďalšie ceny získali reklamy nasadené do Cannes Predictions súboja.
Stratégie a Wiktor Leo Burnett tipovali, ktoré reklamy majú šancu zabodovať v Cannes. Prinášame vám prehľad ocenení v posledných kategóriách. Víťaz bude vyhlásený v priebehu nasledujúcich dní po oficiálnom ohodnotení všetkých reklám.
Vysvetlivky: tučným názov súboja, pod tým súťažiaci a v zátvorke ich tipy. V odrážkach ceny, ktoré reklamy získali.
NIKE „My Time is Now“ vs. Nike – JORDAN „The Explosive Game“
Peter Kačenka, Creative Director, Wiktor Leo Burnett ( MY TIME IS NOW)
Ľuboš Borovský, zástupca riaditeľa inzercie pre divíziu HN magazines, Ecopress (MY TIME IS NOW)
- BRANDED CONTENT & ENTERTAINMENT – BRONZE LION - Best use or integration of experiential events – JORDAN – EXPLOSIVE GAME
CANAL+ „The Bear“ vs. DIRECTV „Cable Effects“
Martin Ondrušek, Creative Director, Wiktor Leo Burnett (DIRECTV)
Miroslava Klempová, redaktorka, Stratégie (CANAL+)
- FILM CRAFT – GRAND PRIX - CANAL+ - THE BEAR
- FILM CRAFT – GOLD LION - Direction - CANAL+ - THE BEAR
- FILM CRAFT – GOLD LION - Script – CANAL+ - THE BEAR
- FILM CRAFT – GOLD LION - Visual Effects – CANAL+ - THE BEAR
- FILM CRAFT – SILVER LION - Editing – CANAL+ - THE BEAR
- FILM CRAFT – BRONZE LION - Direction – DIRECTV – CABLE EFFECTS
- FILM CRAFT – BRONZE LION - Script – DIRECTV – CABLE EFFECTS
- FILM LION – GOLD LION - Publications & Media – CANAL+ - THE BEAR
- FILM LION – GOLD LION - Commercial Public Services – DIRECTV – CABLE EFFECTS
COCA COLA „Polar Bowl“ vs. CARLING BLACK LABEL „Be The Coach“
Štefan Andrejco, Creative Director, Wiktor Leo Burnett (CARLING BLACK LABEL)
Ľuboš Haško, Art Director, Ecopress (CARLING BLACK LABEL)
- BRANDED CONTENT & ENTERTAINMENT – GOLD LION - Best use or integration of experiential events – CARLING BLACK LABEL – BE THE COACH
- BRANDED CONTENT & ENTERTAINMENT – BRONZE LION - Best use or integration of digital media – COCA COLA – POLAR BOWL
- FILM LION – BRONZE LION - Interactive Film – COCA COLA – POLAR BOWL
LG OLED TV „Thief“ vs. BGH „Dads in Briefs“
Richard Hanzlík, projekt koordinátor, Wiktor Leo Burnett (BGH)
Ivan Krasko, Stratégie.sk (LG OLED TV)
- FILM LION – GOLD LION - Home Appliances & Furnishings – DADS IN BRIEFS
UBISOFT „Autodance“ vs. SONY PLAYSTATION 3 „Michael“
Dušan Mikušovič, Copywriter senior, Wiktor Leo Burnett (PLAYSTATION 3)
Jozef Sukovský, riaditeľ oddelenia digitálnych médií, Ecopress (PLAYSTATION 3)
- BRANDED CONTENT & ENTERTAINMENT – SILVER LION - Best use or integration of user-generated content – UBISOFT – AUTODANCE
- FILM LION – SILVER LION - Short Format Internet Film – SONY PLAYSTATION 3 – MICHAEL
UNA ONLUS „Hate“ vs. PROCTER & GAMBLE (BEST JOB)
Milan Sitárik, Account Director, Wiktor Leo Burnett (P&G)
Petronela Ševčíková, riaditeľka odborných titulov – HN magazines, Ecopress (P&G)
- FILM LION – GOLD LION - Corporate Image – P&G – BEST JOB
- FILM LION – BRONZE LION - Fundraising & Appeals – HATE
- FILM CRAFT – GOLD LION - Best Production Value – P&G – BEST JOB
- FILM CRAFT – SILVER LION - Art Direction – P&G – BEST JOB
- FILM CRAFT – SILVER LION - Direction – P&G – BEST JOB
- FILM CRAFT – SILVER LION - Cinematography – P&G – BEST JOB
GOOGLE „GOOGLE WALLET“ vs. AMERICAN EXPRESS „Small Business Gets an Official Day“
Vladimír Lefík, Strategic director, Wiktor Leo Burnett (GOOGLE WALLET)
Peter Vavro, šéfredaktor, Hospodárske noviny (AMERICAN EXPRESS)
- TITANIUM & INTEGRATED – SILVER LION – AMERICAN EXPRESS – SMALL BUSINESS GETS AN OFFICIAL DAY
ESPN „Shake On It“ vs. K-SWISS „MFCEO“
Katarína Kvačkajová, Group Account Director, Wiktor Leo Burnett (K-SWISS)
Erika Brindzová, redaktorka, Stratégie (ESPN)
- BRANDED CONTENT & ENTERTAINMENT - GOLD LION - Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand – K-SWISS – MFCEO
- BRANDED CONTENT & ENTERTAINMENT - GOLD LION - Best integrated content campaign – K – SWISS – MFCEO
- FILM LION – SILVER LION - Long Format Internet Film – MFCEO
- FILM LION – SILVER LION - Publications & Media – ESPN – SHAKE ON IT
TROY LIBRARY „Book Burning Party“ vs. CHIPOTLE „Back to The Start“
Peter Kontra, Managing Director, Wiktor Leo Burnett (TROY LIBRARY)
Milan Mokráň, Člen predstavenstva a generálny riaditeľ v zastúpení Stratégií :-) (CHIPOTLE)
- BRANDED CONTENT & ENTERTAINMENT - GRAND PRIX - Cultivate Campaign - CHIPOTLE – BACK TO THE START
- FILM CRAFT – GOLD LION - Animation – CHIPOTLE – BACK TO THE START
- FILM CRAFT – SILVER LION - Best Use of Music – CHIPOTLE – BACK TO THE START
- FILM LION – GRAND PRIX – CHIPOTLE – BACK TO THE START
Pre Stratégie pripravila kreatívna agentúra Wiktor Leo Burnett.
Víťazov jednotlivých kategórií nájdete na blog.cannespredictions.sk.
Zdroj: Wiktor Leo Burnett