Pozrite si, aké ceny získali reklamy nasadené do Cannes Predictions súboja.
Posledné dva týždne Stratégie a Wiktor Leo Burnett tipovali, ktoré reklamy majú šancu zabodovať v Cannes. Odteraz vám budeme prinášať priebežné výsledky tohto súboja.
Vysvetlivky: tučným názov súboja, pod tým súťažiaci a v zátvorke ich tipy. V odrážkach ceny, ktoré reklamy získali.
COCA COLA „Polar Bowl“ vs. CARLING BLACK LABEL „Be The Coach“
Štefan Andrejco, Creative Director, Wiktor Leo Burnett (CARLING BLACK LABEL)
Ľuboš Haško, Art Director, Ecopress (CARLING BLACK LABEL)
- PR LIONS – BRONZE LION - Best Use of Sponsorship - BE THE COACH
- DIRECT LIONS – GOLD LION - Product & Service - Fast Moving Consumer Goods - COCA-COLA POLAR BOWL
- DIRECT LIONS – BRONZE LION - Use of Direct Marketing - Social Media & Viral Marketing - COCA-COLA POLAR BOWL
- DIRECT LIONS – BRONZE LION - Use of Direct Marketing -Direct Response Digital: Mobile Marketing - BE THE COACH
- MEDIA LIONS - SILVER LION - Use of Media - Best Use of Screens - COCA-COLA POLAR BOWL
- MOBILE LIONS – SILVER LION - Best Integrated Campaign Led by Mobile - BE THE COACH
TROY LIBRARY „Book Burning Party“ vs. CHIPOTLE „Back to The Start“
Peter Kontra, Managing Director, Wiktor Leo Burnett (TROY LIBRARY)
Milan Mokráň, Člen predstavenstva a generálny riaditeľ v zastúpení Stratégií :-) (CHIPOTLE)
- PR LIONS – GOLD LION – Public Affairs - BOOK BURNING PARTY
- PR LIONS – SILVER LION - Best Use of Social Media - BOOK BURNING PARTY
- PROMO&ACTIVATION LIONS - BRONZE LION - Best use of Social Media Marketing in a Promotional Campaign - BOOK BURNING PARTY
- DIRECT LIONS - GOLD LION – Strategy - Best Low Budget Campaign - BOOK BURNING PARTY
- DIRECT LIONS - BRONZE LION - Best Integrated Campaign - Best Integrated Campaign Led by Direct Marketing - BOOK BURNING PARTY
- MEDIA LIONS - BRONZE LION - Use of Media - Best Localised Campaign - BOOK BURNING PARTY
- MEDIA LIONS – BRONZE LION - Use of Media - Best Use of Social Media Marketing - BOOK BURNING PARTY
MERCEDES BENZ „Invisible Drive“ vs. AUDI „Swan“
Peter Ižo, Creative Director, Wiktor Leo Burnett ( MERCEDES)
Dan Köppl, šéfredaktor, Stratégie (MERCEDES)
- PR LIONS – SILVER LION - Automotive and Transport - THE INVISIBLE DRIVE
- PROMO&ACTIVATION LIONS - SILVER LION - Best Use of Guerilla Marketing in a Promotional Campaign - THE INVISIBLE DRIVE
- DIRECT LIONS – GOLD LION - Strategy - Product Launches - THE INVISIBLE DRIVE
- OUTDOOR LIONS – GRAND PRIX -– MERCEDES – BENZ – Invisible Drive
CANAL+ „The Bear“ vs. DIRECTV „Cable Effects“
Martin Ondrušek, Creative Director, Wiktor Leo Burnett (DIRECTV)
Miroslava Klempová, redaktorka, Stratégie (CANAL+)
- DIRECT LIONS – SILVER LION - Use of Direct Marketing - Direct Response Broadcast: TV, Radio & Infomercials - CABLE EFFECTS (DIRECTV)
LG OLED TV „Thief“ vs. BGH „Dads in Briefs“
Richard Hanzlík, projekt koordinátor, Wiktor Leo Burnett (BGH)
Ivan Krasko, Stratégie.sk (LG OLED TV)
- PROMO&ACTIVATION LIONS – GOLD LION - Best use of Social Media Marketing in a Promotional Campaign - LG THIEF
GOOGLE „GOOGLE WALLET“ vs. AMERICAN EXPRESS „Small Business Gets an Official Day“
Vladimír Lefík, Strategic director, Wiktor Leo Burnett (GOOGLE WALLET)
Peter Vavro, šéfredaktor, Hospodárske noviny (AMERICAN EXPRESS)
- PR LIONS – BRONZE LION - Financial Services, incl. Investor Relations and Corporate Finance - SMALL BUSINESS GETS AN OFFICIAL DAY
- PROMO&ACTIVATION LIONS – GRAND PRIX - SMALL BUSINESS GETS AN OFFICIAL DAY
- PROMO&ACTIVATION LIONS – SILVER LION - Best use of Social Media Marketing in a Promotional Campaign - SMALL BUSINESS GETS AN OFFICIAL DAY
- DIRECT LIONS – GRAND PRIX - SMALL BUSINESS GETS AN OFFICIAL DAY
- DIRECT LIONS – SILVER LION - Best Integrated Campaign - Best Integrated Campaign Led by Direct Marketing - SMALL BUSINESS GETS AN OFFICIAL DAY
UBISOFT „Autodance“ vs. SONY PLAYSTATION 3 „Michael“
Dušan Mikušovič, Copywriter senior, Wiktor Leo Burnett (PLAYSTATION 3)
Jozef Sukovský, riaditeľ oddelenia digitálnych médií, Ecopress (PLAYSTATION 3)
- MOBILE LIONS - BRONZE LION - Entertainment, Lifestyle and Leisure - AUTODANCE
Víťaz bude oznámený po skončení festivalu Cannes Lions.
Pre Stratégie pripravila kreatívna agentúra Wiktor Leo Burnett.
Zdroj: Wiktor Leo Burnett