26. ročník projektu Cannes Predictions je za nami. Počas neho ste mali možnosť zatipovať si víťazov festivalu Cannes Lions a sledovať Veľký reklamný súboj medzi redakciou Stratégií a reklamnou agentúrou Wiktor Leo Burnett. Každej reklame sme pridelili jej oficiálne bodové skóre podľa toho, koľko cien v Cannes získala.
Pozrite si, ako dopadol náš súboj.
Prime TV "Call Girl" vs. Water is Life "Hashtag Killer"
Martina Mihálová, Art Director, Wiktor Leo Burnett (Water is Life) – 85 bodov
- Silver Lion - Press
- Bronze Lion – Branded Content & Entertainment
- Bronze Lion - Film
Dan Köppl, šéfredaktor, Stratégie (Prime TV) - 135 bodov
- 2x Gold Lion – Radio
- Silver Lion – Promo & Activation
- Bronze Lion – Outdoor
E.ON "Sweden's Largest Energy Saving Experiment" vs. UTEC "Potable Water Generator"
Martin Keder, Copywriter, Wiktor Leo Burnett, Daniela Záležáková, riaditeľka marketingu a predaja, Ecopress (UTEC) – 135 bodov
- Gold Lion – Promo & Activation
- 2x Gold Lion – Media
- Bronze Lion – Direct
Old Spice "Muscle Music" vs. SPCA "Driving Dogs"
Rasťo Záležák, Creative Director, Wiktor Leo Burnett (Old Spice) - 75 bodov
- Gold Lion – Film Craft
- Silver Lion - Cyber
Erika Brindzová, redaktorka, Stratégie (SPCA) – 135 bodov
- Gold Lion – Direct
- Silver Lion – Direct
- Silver Lion - PR
- 2x Silver Lion – Promo & Activation
- Bronze Lion – Outdoor
- Brozne Lion – Cyber
- Bronze Lion – PR
Oreo "Daily Twist" vs. Ragú "Long Day of Childhood"
Martin Motáček, Creative Director, Wiktor Leo Burnett & Ivan Krasko, Stratégie.sk (OREO) –175 bodov
- Grand Prix – Cyber
- Gold Lion – PR
- 2x Silver Lion – Direct
- Silver Lion - Media
- Bronze Lion – Promo & Activation
- Brozne Lion - Cyber
Axe "Susan Glenn" vs. Dove "Real Beauty Sketches"
Katarína Kvačkajová, Group Account Director, Wiktor Leo Burnett (Axe) – 135 bodov
- Gold Lion - Film
- Silver Lion – Cyber
- Silver Lion – Titanium & Integrated
Petronela Ševčíková, riaditeľka odborných titulov – HN magazines, Ecopress (Dove) – 175 bodov
- Titanium Grand Prix
- Gold Lion – Titanium & Integrated
- Gold Lion – Media
- 2x Gold – PR
- 2x Gold Lion – Promo & Activation
- Gold Lion – Cyber
- Gold Lion –Branded Content & Entertainment
- Gold Lion – Film
- 2x Silver Lion – Direct
- Silver Lion – Design
- Bronze Lion – Direct
- 2x Bronze Lion – Media
- Brozne Lion – Cyber
Coca-Cola "Small World Machines" vs. Hemoba Blood bank & E.C.Vitória "My blood is red and black"
Peter Kontra, Managing Director, Wiktor Leo Burnett (Coca-Cola) – 135 bodov
- 2x Gold Lion – Direct
- Gold Lion – Media
- 2x Silver Lion – Outdoor
- Bronze Lion – Direct
- Bronze Lion – Media
- 2x Brozne Lion - Cyber
Milan Mokráň, Člen predstavenstva a generálny riaditeľ, Ecopress (Hemoba) – 135 bodov
- Gold Lion – Direct
- Gold Lion – Outdoor
- Silver Lion – Direct
- Silver Lion – PR
- Silver Lion – Design
- 2x Silver Lion – Branded Content & Entertainment
PADDY POWER “Sky Tweets” vs. JFK PRESIDENTIAL LIBRARY & MUSEUM “Clouds Over Cuba”
Andrej Hlavačka, Head of Digital Production, Wiktor Leo Burnett (JFK) – 135 bodov
- Gold Lion - Mobile
- 2x Gold Lion – Cyber
- Silver Lion – Mobile
- Silver Lion – Cyber
- Silver Lion – Design
- Bronze Lion – Mobile
- 2x Brozne Lion – Cyber
- Bronze Lion – Film
- Bronze Lion – Branded Content & Entertainment
Ľuboš Borovský, zástupca riaditeľa inzercie pre divíziu HN magazines, Ecopress (PADDY POWER) – 0 bodov
ROBINSON´S DRINKS “Pals” vs. CARLTON DRAUGHT “Beer Chase”
Peter Kačenka, Executive Creative Director, Wiktor Leo Burnett (CARLTON DRAUGHT) – 75 bodov
- Gold Lion – Film
- Bronze Lion – Film Craft
Peter Vavro, šéfredaktor, Hospodárske noviny (ROBINSON´S DRINKS) – 50 bodov
- Silver Lion – Film
DirecTV "Dinner Party" vs. BGH "Summer Hater"
Ivan Horváth, Associate Creative Director, Wiktor Leo Burnett (BGH) – 50 bodov
- Silver Lion - Film
Miroslava Klempová, zástupkyňa šéfredaktora, Stratégie (DirecTV) – 75 bodov
- Gold Lion – Film
Southern Comfort "Whatever’s Comfortable" vs. Evian "Baby & Me"
Roman Roj, Copywriter, Wiktor Leo Burnett (Souther Comfort) – 135 bodov
- Gold Lion – Film Craft
- Gold Lion – Film
- 2x Silver Lion – Film Craft
- Silver Lion - Film
Renata Môciková, redaktorka, Stratégie (Evian) – 110 bodov
- Silver Lion – Film Craft
- Silver Lion – Film
- Bronze Lion – Film
WLB: 1135
STRATÉGIE: 1125
Uff, veľmi tesný výsledok ale z víťazstva sa teší agentúra Wiktor Leo Burnett. Týmto víťazstvom sa po treťom ročníku súboja dostáva do vedenia 2:1. Gratulujeme!
Projekt Cannes Predictions 2013 pripravila kreatívna agentúra Wiktor Leo Burnett v spolupráci so Stratégiami. Všetkých víťazov festivalu Cannes Lions 2013 nájdete na blog.cannespredictions.sk.
Zdroj: Wiktor Leo Burnett