Reklamný festival MAD stars v Južnej Kórei zverejnil finalistov súťaže. Slovenské reklamné agentúry sa v medzinárodnej konkurencii rozhodne nestratili. Tu je dlhý zoznam shortlistovaných prác zo Slovenska, ktoré zaujali porotu.
Istropolitana Ogilvy má až 12 shortlistov, a to za tieto reklamné počiny:
GTA autoškola, Polícia SR: Kategória: Interactive Stars/Not for profit/Government
GTA autoškola, Polícia SR: Kategória: Interactive Stars/Use of Interactive/Use of Social
GTA autoškola, Polícia SR: Kategória: Social and Influencer stars/ Not for profit/Charity/Government
GTA autoškola, Polícia SR: Kategória: Social and Influencer Stars/Social Insight and Engagement/Audience Targeting/Engagement Strategies
GTA autoškola, Polícia SR: Brand expertience and Activation Stars, Not for Profit/Charity/Government
GTA autoškola, Polícia SR: Entertainment Video Stars/Games
Rok vojny na Ukrajine, Magna: Outdoor Stars/Not for profit/Charity/Government
Rok vojny na Ukrajine, Magna: Outdoor Stars/Ambient/Special build
Rok vojny na Ukrajine, Magna: Data Insight Stars/Use of data/Data storytelling
Rok vojny na Ukrajine, Magna: Data Insight Stars/Use of data/Data visualisation
Najdokonalejšia inteligencia, World Wildlife Fund Slovakia: Information video stars/Not for profit/Charity/Government
Minulé športy, Niké: Print Stars Print Craft/Illustation
EFFE Bratislava sa už teraz môže pochváliť piatimi shortlistami. Tu je ich prehľad:
Ako vyzerá chuť, Kaltenecker: Brand Experience and Activation stars/Use of Brand Experience and Activation/Use of Exhibitions and Installations
Ako vyzerá chuť, Kaltenecker: Brand Experience and Activation stars/Drinks (Alcoholic and non-alcoholics)
Ako vyzerá chuť, Kaltenecker: Innovation Stars, Drinks (Alcoholic and non-alcoholics)
Lets stop this series, International Effectivity: Design stars/Communication design, posters
Sorry Mr. Levi, Ekotopfilm: Film stars, Not for profit /Charity/Government
THIS IS LOCCO sa teší z jedenástich shortlistov. Porote v Južnej Kórei sa páčili práce pre Kaufland a Zastúpenie Európskej komisie.
Chladiace vrecko z Kauflandu, Kaufland: Brand Experience and Activation stars/Sector Food
Chladiace vrecko z Kauflandu, Kaufland: Outdoor stars/Ambient/ Live Advertising and Events
Chladiace vrecko z Kauflandu, Kaufland: Social and Influencer Stars/Social Insight and Engagement/Audience Targeting/Engagement Strategies
Chladiace vrecko z Kauflandu, Kaufland: Strategy Stars/Foods
Nastenka: Hlas proti ruskej propagande, Zastúpenie EK na Slovensku: Social and Influencer Stars/Not for profit/Charity/Government
Nastenka: Hlas proti ruskej propagande, Zastúpenie EK na Slovensku: Social and Influencer Stars/Social Insight and engagement /Community Building and management
Nastenka: Hlas proti ruskej propagande, Zastúpenie EK na Slovensku:Viral video Stars/Not for profit/Charity/Government
Nastenka: Hlas proti ruskej propagande, Zastúpenie EK na Slovensku:Viral video Stars/Short form
Nastenka: Hlas proti ruskej propagande, Zastúpenie EK na Slovensku: SDGs, Peace, Justice and Strong Institutions
Nespokojní zamestnanci, Kaufland, Strategy Stars/Foods
Nespokojní zamestnanci, Kaufland: Viral Video Stars, Foods
Agentúre Wiktor Leo Burnett gratulujeme k dvom shortlistom.
Stvorený pre cyklistov, Heineken: Print Stars Drinks (Alcoholic and Non alcoholic)
Peniaze by nemali byť pre deti tabu, 365.bank: Film stars/Finance, Services, Entertainment and Leisure, Travel, restaurant, commercial public service, pets
Respect APP v spolupráci s SKPR Strategies majú jeden shortlist:
Deti v núdzi musí byť vidieť – v spolupráci s SKPR Strategies, Úsmev ako dar: Social nad Influencer Stars/Not for profit/Charity/Government
Výborný výkon pre agentúru JANDL, ktorá má až 8 shortlistov
Special love operation, Nehera for Ukraine: Media stars/Use of media/Use of social in a media campaign
Special love operation, Nehera for Ukraine: Media stars/Use of media/Use of special events and stunt /Live advertising
Special love operation, Nehera for Ukraine: Social and Influencer Stars/Social Insight and engagement /Real time response
Special love operation, Nehera for Ukraine: SDGs/Peace, Justice and Strong Institutions
Nová definícia lásky, Pernod Ricard: PR Stars/Practices and Specialism/Brand Voice
Nová definícia lásky, Pernod Ricard:Diverse insight stars/Drinks
Útek, Plamienok: Information video stars/Not for profit/Charity/Government
Útek, Plamienok: SDGs/Peace, Justice and Strong Institutions
Dva shortlisty za jednu prácu má MADE BY VACULIK
Umenie je dar, Tatra banka: Film stars, Film Craft, Art direction, Producion Design
Umenie je dar, Tatra banka: Film stars, Film Craft, Cinemetography
Kreatívnej dvojici a Harold‘s Barber & Tattoo to spolu ladí. Potvrdila to aj porota MAD stars, ktorá tejto agentúre a tejto práci dala 4 shortlisty:
Health Cut, Harold‘s Barber & Tattoo: Film Stars > Film Craft > Sound Design
Health Cut, Harold‘s Barber & Tattoo: Film Stars > Sectors > Cosmetic/Beauty/Clothing/Footwear & Accessories
Health Cut, Harold‘s Barber & Tattoo: PR Stars > Sectors > Cosmetic/Beauty/Clothing/Footwear & Accessories
Health Cut, Harold‘s Barber & Tattoo: PR Stars > Practices & Specialism > Events & Experiential
Mannschaft má jeden shortlist.
Faster than a train, Regionálna organizácia cestovného ruchu, Klaster Orava: Brand Experience & Activation Stars > Use of Brand Experience & Activation > Use of promotional stunts/ live advertising/ live shows/ concerts/ festivals
Reklamný festival MAD stars patrí do zoznamu medzinárodných súťaží, za ktoré udeľujeme cenné body do Agentúry roka 2023. Všetkým agentúram gratulujeme!